11 April 2016, AccessReal, has won Certificate of Merit for Best Business Solution (Product & Service) at Hong Kong ICT Awards 2016.
Established in 2006, the Hong Kong ICT Awards aims at recognizing and promoting outstanding information and communications technology (ICT) inventions and applications, thereby encouraging innovation and excellence among Hong Kong’s ICT talents and enterprise in their constant pursuit of creative and better solutions to meet business and social needs.
AccessReal is the Next-Gen Anti-Counterfeiting, Track & Trace, Consumer Interactive Solution that aim to provide help business in building consumer trust, improve brand protection, personalize consumer engagement and provide business intelligent.
The 2-layer QR code labeling scheme is a low-cost and innovative method for product counterfeit detection and prevention. A liquor brewery in the Mainland has adopted this scheme for the protection of its brand and to prevent counterfeit products entering into the market.
Another potential use of the solution is in the publishing industry to prevent copyright infringement of printed material such as books. The Company is also promoting this solution as a way to bring in online contents to augment the printed contents on the books. This involves the access of digital contents by the scanning of QR codes that are strategically place within the printed contents of the books.