Phygital Book supports brand protection, personalizes consumer access, facilitates online learning, tracks product dissemination, and offers data analytics. It empowers publishers with real-time metrics and actionable intelligence to further engage their consumers, push related content online, and drive discovery and monetisation.
Phygital Book provides a digital identification system for each printed material and book. It generates an unique dual-layer authentication code for each printed material or book for identification purpose. With the unique identifier, it also provides a complete solution for anti-counterfeit, track and trace, big data analytics and digital marketing for customer engagement. Phygital Book also comes with an easy-to-use mobile App and a Wechat App for consumers to use their mobile devices to identify the product, obtain product information, check authenticity and access to additional contents.
Other than the product identity capabilities, Phygital Book empowers publishers to incorporate online static and dynamic digital content with their printed materials based on various situations such as user profile, location, time and many other factors. The common approach is by placing one or more unique Content QRcodes in the relevant pages throughout a book. By scanning an unique Content QRCode using the mobile, users can immediate access the online digital contents that has been linked to a specific content QRcode. This new approach for combining offline printed materials and online digital content has transformed the user experience and has set a new standards for publishing.